Sökning: "Lars Holmberg and Caroline Jönsson"
Hittade 1 uppsats innehållade orden Lars Holmberg and Caroline Jönsson.
1. Strategies in the Colombian Telecommunication Market – Seen Through the Perspective of Porter
Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för managementSammanfattning : The most important conclusion we can draw from our research is that Porter´s three generic strategies, mainly the differentiation strategy, still are frequently used in the Colombian telecommunication market. Another conclusion is that a high-speed changing environment, such as the Colombian market, demands that the operators combine and integrate their strategy with other secondary strategies to become succesful. LÄS MER
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