Sökning: "Lars Holmberg and Caroline Jönsson"

Hittade 1 uppsats innehållade orden Lars Holmberg and Caroline Jönsson.

  1. 1. Strategies in the Colombian Telecommunication Market – Seen Through the Perspective of Porter

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Bodil Arbin; Lars Holmberg and Caroline Jönsson; [2006]
    Nyckelord :Telecommunication; Strategies; Porter; Colombia; Growth;

    Sammanfattning : The most important conclusion we can draw from our research is that Porter´s three generic strategies, mainly the differentiation strategy, still are frequently used in the Colombian telecommunication market. Another conclusion is that a high-speed changing environment, such as the Colombian market, demands that the operators combine and integrate their strategy with other secondary strategies to become succesful. LÄS MER