Sökning: "Malin Agné"

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  1. 1. Marknadsföring i podcast

    Kandidat-uppsats, Högskolan i Jönköping/JTH. Forskningsmiljö Informationsteknik

    Författare :Camilla Hellström; Malin Agné; [2015]
    Nyckelord :Podcast; Sponsring; Marknadsföring; Varumärkeskännedom; Reklamupplägg;

    Sammanfattning : Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. LÄS MER