Sökning: "Marie Sophie Kubinski"

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  1. 1. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Tamara Bonk; Marie Sophie Kubinski; [2023]
    Nyckelord :Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

    Sammanfattning : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. LÄS MER