Sökning: "Marketplace"
Visar resultat 6 - 10 av 412 uppsatser innehållade ordet Marketplace.
6. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. LÄS MER
7. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?
Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskapSammanfattning : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. LÄS MER
8. Fintechbolagen: "En marknad för världshistoriens sämsta kreditkunder" : En kvalitativ analys av Klarna och Qliro
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The word fintech-companies stands for companies who utilize the ever evolving modern technology to succeed in the financial space. Klarna is a prime example of a fintech-company who have made success by providing payment-options to their users via their phone application, Their business model has made the swedishborn company a international giant, and they are the most used paymentprovider with 150 million active users. LÄS MER
9. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). LÄS MER
10. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. LÄS MER