Sökning: "differentiation strategy"

Visar resultat 1 - 5 av 193 uppsatser innehållade orden differentiation strategy.

  1. 1. The Role of Impression Management in Sustainability Disclosure: Enhancing Legitimacy for Financial Institutions

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Victoria Schiereck; Silvia Bovina; [2023-06-29]
    Nyckelord :impression management; legitimacy; financial industry; ESG; sustainability strategy;

    Sammanfattning : This study explores the usage of sustainability disclosure in the financial field. Sustainability disclosure has become a relevant practice for companies to display their sustainability commitment, given stakeholder and regulatory pressure in recent years. LÄS MER

  3. 2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

  4. 3. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Zeeb Hala; To Quan Luu; [2023]
    Nyckelord :servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Sammanfattning : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). LÄS MER

  5. 4. Convolutional Neural Network (CNN) för klassificering av ritningar i dokument

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Julia Damgard; Emelie Löfgren; [2023]
    Nyckelord :;

    Sammanfattning : This bachelor’s thesis was implemented with the purpose of investigating the development and implementation of a classification model for identifying drawings in PDF files. The thesis has been conducted at Tendium AB, a company that aims to simplify public procurement using artificial intelligence. LÄS MER

  7. 5. Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Douglas Wilsby; Knut Winström; [2023]
    Nyckelord :FinTech; competition; competitive strategy; digitalisation; technology; Open Banking; Strategy; Business model; Digital.; Technology and Engineering;

    Sammanfattning : Titel: Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies Authors: Douglas Wilsby, Industrial Engineering 2018, LTH; Knut Winström, Mechanical Engineering 2018, LTH Supervisor: Ingela Elofsson, Division of Production Management at Faculty of Engineering LTH Background: The rapid advancement of technology has the potential to disrupt established industries, including the banking sector. Companies that fail to adapt to technological shifts risk losing their competitive advantage and face challenges. LÄS MER