Sökning: "Zeeb Hala"

Hittade 2 uppsatser innehållade orden Zeeb Hala.

1. 1. Locating the Effects of Emotional and Aesthetic Labor on Performance Through the Lens of Flight Attendants : —An investigative qualitative study of a low-cost and a premium airline

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Athina Spyridonos; Hala Zeeb; [2023]
   Nyckelord :aesthetic labor; emotional labor; employee performance; flight attendants; low-cost airline; premium airline; motivation; Herzberg;

   Sammanfattning : This research implemented a multiple case study design to investigate the effects of aesthetic and emotional labor in the premium airline context of Emirates, in comparison to the low-cost airline context of easyJet. This was achieved through the conduct of interviews with flight attendants from each airline as they are the frontline employees who are mostly concerned with the implementation of these standards. LÄS MER

3. 2. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Zeeb Hala; To Quan Luu; [2023]
   Nyckelord :servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

   Sammanfattning : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). LÄS MER