Sökning: "Personal brand"

Visar resultat 21 - 25 av 572 uppsatser innehållade orden Personal brand.

  1. 21. Competitive cities and architecture. : A case study of Malmo, Sweden

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Nathan Frank Ó Néill; [2023]
    Nyckelord :Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Sammanfattning : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. LÄS MER

  3. 22. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Nyckelord :User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Sammanfattning : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. LÄS MER

  4. 23. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Makda Adhanom; Natasha Alvaro; [2023]
    Nyckelord :;

    Sammanfattning : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. LÄS MER

  5. 24. Employer branding : Konsten att rekrytera och behålla kompetenta medarbetare

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Joussef Elias; Robin Sandgren; [2023]
    Nyckelord :Employer branding; human resource outsource; internal marketing; employer branding mix; recruiting; Employer branding; human resource outsource; internal marketing; employer branding mixen; rekrytering;

    Sammanfattning : Bakgrund: För att kunna överleva på en modern konkurrensutsatt marknad som små och medelstora företag måste de ha kompetent och talangfull personal. Genom att ha ett starkt arbetsgivarvarumärke så blir det lättare att bibehålla den kompetenta personalen men även för att rekrytera nya. LÄS MER

  7. 25. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Nyckelord :Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Sammanfattning : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. LÄS MER