Sökning: "Promotion-mix"
Visar resultat 1 - 5 av 8 uppsatser innehållade ordet Promotion-mix.
1. Integrerad marknadskommunikation: Vad är det? : En kvalitativ studie om hur företag använder integrerad marknadskommunikation
Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Sammanfattning : Title: Integrated marketing communication Level: C-essay at Linnaeus University for a bachelor's degree in business administration Authors: Berfin Gulec & Oscar Hjorth Language: Swedish Number of pages: 82 Supervisor: Michaela Sandell Examiner: Eric Rosell Date: SP Research question: How is integrated marketing communication (IMC) used in the companies studied? Aim: The aim of our research is to see how companies use integrated marketing communication today to then create an understanding of the IMC model. Theories: The theory consists of the IMC model which has nine different parts. LÄS MER
2. SUSTAINABILITY MARKETING COMMUNICATION
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : ABSTRACT Title: Sustainability marketing communication Student: Audrey Maria Supervisor:Venilton Reinert Purpose of the study: Understand how the companies build their communication message to achieve their sustainable positioning. Research Question: How today’s companies integrate sustainability in their communicationmessage to position themselves as a sustainable company? Method: This study uses a qualitative approach that analyses 3 different case studies of business to consumer (B2C) companies. LÄS MER
3. "Fashion never sleeps, so neither do we" : En kvalitativ studie som undersöker hur H&M:s varumärke återspeglas genom organisationen
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : Bakgrund: Att anställa rätt personal och utbilda dem i varumärkets grunder och värderingar får en allt mer avgörande roll. Konsumenten påverkas av medarbetaren i butik och de är numera företagets viktigaste marknadsföringskanal. Genom att öka medarbetarens motivation och engagemang sprids varumärkets identitet till konsumenten. LÄS MER
4. Why blogs? - An exploratory study on blog reading among young women in Sweden
Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologiSammanfattning : Purpose: To explore why and how young women in Sweden are reading blogs. Background: Consumers are turning away from the traditional elements of the promotion mix; in particular, they are reducing their reliance on advertising. LÄS MER
5. How can universities use E-marketing to attract students?
Kandidat-uppsats, Sektionen för hälsa och samhälleSammanfattning : The purpose of this study was to examine how various universities address E-marketing activities as a help for attracting more students. The key issue was to add knowledge by investigating and understanding E-marketing activities in combination with parts of Promotion Mix, and Relationship Marketing. LÄS MER