Sökning: "Renée Erlandsson"

Hittade 2 uppsatser innehållade orden Renée Erlandsson.

1. 1. Regeneration in Seasonal Organizations : A Case Study of the Seasonal (re)creation of Astrid Lindgren’s World as “the same”

   Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Författare :Renée Erlandsson; Ann-Sofie Isaksson Edstrand; [2015]
   Nyckelord :Regeneration; seasonal organizations; organizational character;

   Sammanfattning : Background Explore the mystery of seasonal organizations and how they are able to (re)create themselves as “the same” after a period of dormancy. Aim To find out the organizational mechanisms that enables such (re)creation. LÄS MER

3. 2. Celebrity Endorsement : A gender perspective of consumer behavior in the fashion industry

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Isabell Hansen; Renée Erlandsson; Henrik Mokhtari; [2013]
   Nyckelord :Endorser; Celebrity Endorser; Celebrity Endorsement; Brand Image; Consumer Behavior; Fashion Industry;

   Sammanfattning : Background – Celebrity endorsement has been researched to a great extent, however the main focus of the previous research has been about the effectiveness and the neg-ative/positive information about the celebrity and the brand. Additionally, previous studies on gender differences have been conducted; however it has not been done in consideration with celebrity endorsement in the fashion industry. LÄS MER