Sökning: "Sophie Gräsberg"

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  1. 1. Sponsrat av. Dagstidningsjournalisters inställning till sponsrat material

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Sophie Gräsberg; Maria Hall; Julia Jakobsson; [2017-01-31]
    Nyckelord :professional identity; managerialism; Sponsored content; ideals; yrkesidentitet; managerialism; Sponsrat material; yrkesideal;

    Sammanfattning : Our purpose with this study is to identify different opinions of sponsored content among Swedish news journalists who work at newspapers. The purpose of this study will be examined through three main questions:  How do news journalists motivate their view on sponsored content in relation to the journalistic ideals?  How do news journalists perceive possible conflicts of interest between economic and publicistic goals?  In which forms do news journalists want to work with sponsored content in the future? We examine these questions by doing qualitative interviews with four journalists at Svenska Dagbladet and four journalists at Göteborgs-Posten. LÄS MER