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  1. 1. Main factors influencing online consumer behaviour changes

    Kandidat-uppsats,

    Författare :Manon RENOUF; Sophie MANIGLIER; [2013]
    Nyckelord :e-commerce; consumer behaviour; websites; differences;

    Sammanfattning : These last decades, Internet has appeared as an indispensable way to develop business activities. While a large number of consumers in France frequently shop on the Internet, research on what factors influence their behaviour changes has been fragmented. LÄS MER