Sökning: "Teresa Correia"

Hittade 1 uppsats innehållade orden Teresa Correia.

  1. 1. Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Teresa Correia; Patrik Mårdh; [2013]
    Nyckelord :Marketing Mix Strategy; Bottom of the Pyramid BOP ; Brazilian Market; Telecom Industry;

    Sammanfattning : Prahalad has started a debate in the last decade regarding the opportunities of doing business towards the low-income consumers of emerging markets, which he called Bottom of the Pyramid (BOP) markets. The purpose of this study is to investigate how companies adapt their marketing mix strategies in order to target this type of market. LÄS MER