Sökning: "Viral communication"

Visar resultat 1 - 5 av 56 uppsatser innehållade orden Viral communication.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

  3. 2. "That’s what abusers do, not victims" : En kvalitativ innehållsanalys av Johnny Depps fans kriskommunikation på sociala medier under rättegången Depp vs Heard.

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Emelie Falk; Anna Olsson; [2024]
    Nyckelord :Johnny Depp; Amber Heard; postfeminism; image repair theory; parasocial relationships; victim; perpetrator; violence; abuse; #MeToo  ; Johnny Depp; Amber Heard; postfeminism; image repair theory; parasociala relationer; offer; förövare; våld; övergrepp; #MeToo;

    Sammanfattning : In the aftermath of #MeToo, Amber Heard chose to share her experiences of sexual abuse and violence in the relationship with Johnny Depp in an article. Depp denied the allegations and claimed that the accusations were fabricated and therefore chose to sue Heard for defamation. LÄS MER

  4. 3. Online Education and Digital Competence : A Comparative Study of Teachers’ Perception Based on Their Experience During COVID-19 Pandemic

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Georgia Keramidari; Olubusayo Esther Adebayo; [2023]
    Nyckelord :Online education; E-learning; Capabilities; Teachers’ experience; Secondary school education; Pandemic; COVID-19; Online teaching; Distance learning; Educational affordance;

    Sammanfattning : Digitalization through the use of Information and Communication Technologies is a phenomenon which has a great influence on our way of living. Organizations and society at large are not left behind. LÄS MER

  5. 4. Hur patienter med HIV upplever möten med vårdpersonal inom vården : en litteraturöversikt

    Kandidat-uppsats, Sophiahemmet Högskola

    Författare :Ellen Davidsson; Rikke Hansted Thage; [2023]
    Nyckelord :HIV; Health care encounters; Health care professionals; Patients experience; Persons with HIV; HIV; Patienters upplevelse; Personer med HIV; Vårdmöten; Vårdpersonal;

    Sammanfattning : Bakgrund  Sedan sjukdomens uppkomst har 40,1 miljoner människor mist sitt liv till följd av HIV; en kronisk virusinfektion som i obehandlat tillstånd kan vara livshotande. Adekvat behandling kan leda till ett normalt liv med omätbara virusnivåer, god vård och god behandling är således livsviktigt. LÄS MER

  7. 5. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ida Andersson; [2023]
    Nyckelord :Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

    Sammanfattning : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. LÄS MER