Sökning: "advertising products"

Visar resultat 1 - 5 av 337 uppsatser innehållade orden advertising products.

  1. 1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Clara Nicklasson; [2024-03-04]
    Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

    Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

  3. 2. Enhancing mobile advertising through 3D and AR

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Industriell teknik

    Författare :Erik Linnarson; [2023]
    Nyckelord :3D; AR; Advertising;

    Sammanfattning : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. LÄS MER

  4. 3. Hållbarhetsredovisning som marknadsföringsverktyg – En undersökning av de marknadsföringsrättsliga konsekvenserna av företagens hållbarhetsredovisning

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Saga Sthen; [2023]
    Nyckelord :EU-rätt; associationsrätt; marknadsföringsrätt; miljöpåståenden; hållbarhetsredovisning; Law and Political Science;

    Sammanfattning : Environmental and climate issues are becoming increasingly relevant in society. Both consumers and companies, as well as international organizations are placing greater focus on these issues. LÄS MER

  5. 4. Going Smokeless, But Not Risk-Free: Analysing Socio-Environmental Factors of Female Adolescents’ White Snus Consumption : A qualitative study

    Master-uppsats, Stockholms universitet/Institutionen för folkhälsovetenskap

    Författare :Linnéa Rostang; [2023]
    Nyckelord :White snus; nicotine pouches; adolescents; girls; Sweden; socio-environmental; qualitative;

    Sammanfattning : The number of female snus users in Sweden has doubled since 2007, which can partially be a consequence of the introduction of white snus, a type of nicotine pouch. This carries significant implications for public health, particularly because a substantial proportion of young individuals who consume white snus had no prior exposure to other tobacco or nicotine products. LÄS MER

  7. 5. Du kan inte lura ett barn, eller? - En undersökning om barns skydd vid personifierad onlinereklam

    Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Tomasine Cooper Ellhammar; [2023]
    Nyckelord :onlinereklam; MFL; GDPR; LEK; Barnkonventionen; DSA; TikTok; EU-kommissionen; Law and Political Science;

    Sammanfattning : With the development of digitalization, personalized online advertising has grown worldwide. This means that companies, through so-called Cookies, collect personal data about the consumer to then create online advertising based on the consumer's interests. LÄS MER