Sökning: "corporate store image and customer loyalty"

Hittade 2 uppsatser innehållade orden corporate store image and customer loyalty.

1. 1. Märkeslojalitet inom svensk dagligvaruhandel : En kvalitativ studie om hur aktörerna i den svenska dagligvaruhandeln skapar och underhåller kundlojalitet

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Niklas Östling Gran; Petar Milenov; [2021]
   Nyckelord :store format; customer orientation; information gathering; loyalty program; customer relationship management; relationship marketing; corporate store image and customer loyalty;

   Sammanfattning : The grocery trade is part of the food industry, which is Sweden's third largest industry. It is obvious that it is an industry with a high market concentration where the market share of the three largest companies corresponds to almost 87%. LÄS MER

3. 2. Samspelet mellan varumärke och medarbetarnas föreställningar : En uppsats om hur Hemköps medarbetare ser på den interna varumärkeshanteringen

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Ulrika Sten; Gabriel De Basso; [2018]
   Nyckelord :Integrated Brand Management; internal communication; brand; internal brand strategy; coworker; loyalty; Samspel; Integrerad Brand Management; Intern kommunikation; varumärke; medarbetare; intern varumärkesstrategi; lojalitet;

   Sammanfattning : This paper observes intern branding and the relation between coworker and brand. It is a mapping study that investigates relations, variables and other factors that affect the integration between coworkers and brand, how they relate to each other. In terms of doing the study, the food chain Hemköp has participated for interviews. LÄS MER