Sökning: "culture in international marketing"

Visar resultat 21 - 25 av 89 uppsatser innehållade orden culture in international marketing.

  1. 21. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Anna-Katharina Aardeck; Corinna Behling; [2016]
    Nyckelord :International market entry strategies; Ansoff; B2B customer value; marketing standardis ation; mass customisation; branding; culture; Hofstede;

    Sammanfattning : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. LÄS MER

  3. 22. Påverkar kultur konsumenters attityd mot reklam? : En kvantitativ studie om konsumenters attityd mot kulturellt inkongruenta reklambudskap

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mathilda Bengtsson; [2016]
    Nyckelord :globalisering; kultur; Hofstede; konsumentbeteende; attityd; marknadsföring;

    Sammanfattning : In today’s globalised world, international marketing is everyday business for many companies. Culture is a factor that might affect the effectiveness of international marketing. The purpose of this study is to examine how Swedish consumer’s attitude towards advertising is affected by cultural incongruence in the advertising message. LÄS MER

  4. 23. The Impact of Culture on Leadership in Healthcare Services : The case of Elekta-Greece

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Emmanouil Chatzidakis; Mustapha Issa El freiji; [2016]
    Nyckelord :National Culture; Leadership; Leadership Styles; Healthcare; Elekta; Greece; Filotimo;

    Sammanfattning : Purpose: The purpose of this study is to comprehend and analyse the impact of national culture on leadership within the healthcare industry. Method: This is an exploratory research in which qualitative data have been used. Interviews have been held with employees at Elekta-Greece EPE, Athens in Greece. LÄS MER

  5. 24. Vad spelar roll? - En fallstudie om organisationskulturens roller för entreprenörskap

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Axel Lonaeus; Oscar Norén; [2016]
    Nyckelord :Organizational Culture; Intention; Entrepreneurial Intention; Entrepreneurship; Entrepreneurial behaviour;

    Sammanfattning : Companies that market themselves as entrepreneurial is a phenomenon that has received increased attention in recent years. In addition, several of the most popular employers globally are companies considered to have a characteristic entrepreneurial organizational culture. LÄS MER

  7. 25. Matlandet Sverige : Kopplingen mellan den svenska matkulturen och besöksnäringen

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Olof Fransson; Daniel Spång; [2015]
    Nyckelord :Food culture; Niche; Foodies; Holistic experience; Genuine; Matkultur; Nisch; Foodies; Helhetsupplevelse; Genuint;

    Sammanfattning : The purpose of this study is to examine how a particular niche in tourism can attract international visitors to a certain destination. To do this, the Swedish food culture was used as a tool to find out how it is marketed to attract international visitors to Sweden. LÄS MER