Sökning: "e-trust"

Visar resultat 1 - 5 av 20 uppsatser innehållade ordet e-trust.

  1. 1. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Marvin Elabi; [2022]
    Nyckelord :E-loyalty; E-trust; E-satisfaction; E-wom.;

    Sammanfattning : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. LÄS MER

  3. 2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

    Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amelia Nablsi; Swapnajit Saha; [2021]
    Nyckelord :E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

    Sammanfattning : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. LÄS MER

  4. 3. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Louise Bennhult; Hanna Frogner; [2021]
    Nyckelord :E-loyalty; subscription video on demand SVOD ; e-satisfaction; e-trust; switching barriers; website quality; customization;

    Sammanfattning : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. LÄS MER

  5. 4. E-trust in startups: on trust, communication and innovation in an e-entrepreneurial context

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Patrik von Berlepsch; Elon Kinberger; [2021]
    Nyckelord :trust; e-entrepreneurs; innovation capabilities; swift trust; communication; innovation; tillit; e-entreprenörer; innovation capabilities; swift trust; kommunikation; innovation;

    Sammanfattning : This thesis aims to explore how trust, communication and innovation is potentially interconnected in the context of e-entrepreneurial startups. Trust seems to be an important component to success, but the virtual environment makes the traditional formation of trust difficult. LÄS MER

  7. 5. Green populism : a new phenomenon

    Master-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Författare :Ariana Carvalho; [2020]
    Nyckelord :Green Populism; Populism; Green Ideology; Qualitative Content Analysis; Greta Thunberg; Climate activism; Green Populist Discourse;

    Sammanfattning : This study aims at exploring a new phenomenon labelled here as green populism. Building on modern theories of populism and green ideology, this case-study is focused on finding which elements of green populism are present, if any, in Greta Thunberg’s discourse. LÄS MER