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Visar resultat 11 - 15 av 129 uppsatser som matchar ovanstående sökkriterier.

  1. 11. Wednesday: En modern Pippi Långstrump : En kvalitativ innehållsanalys av TV-serien Wednesday

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Olivia Hellman; Karuna Milakovic-Bauer; [2023]
    Nyckelord :;

    Sammanfattning : The aim of this study is to examine how the female character Wednesday Addams in the Netflix-series Wednesday is portrayed and if her character reproduces or breaks norms for femininity. Furthermore, the thesis examines which myths and stereotypes are being embodied through Wednesday. LÄS MER

  3. 12. Unsettling Norms : Negotiating Dominant Culture in 'The Addams Family'

    Master-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Madelina Barve; [2023]
    Nyckelord :Popular Culture; Counter-Hegemony; The Addams Family; Genre; Aesthetics;

    Sammanfattning : This thesis examines the three most popular and acclaimed live-action versions of The AddamsFamily, those being the 1964-1966 sitcom The Addams Family, the 1993 film Addams FamilyValues, and Netflix’s 2022 series Wednesday, to understand how these popular culture textsnegotiate dominant norms and culture in American society. These iterations cover sixty years of cultural negotiation on non-conformity and each attend to a specific politics of conformity in their time. LÄS MER

  4. 13. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
    Nyckelord :SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

    Sammanfattning : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. LÄS MER

  5. 14. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Casiana Oancea; Ashwathi Pillai; [2023]
    Nyckelord :Customer behaviour; Purchase intention; Media consumption; Book purchase intention;

    Sammanfattning : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. LÄS MER

  7. 15. From Streaming to Evoking That Extra Feeling

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Nyckelord :Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Sammanfattning : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. LÄS MER