Sökning: "new business role"
Visar resultat 1 - 5 av 1091 uppsatser innehållade orden new business role.
1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. LÄS MER
2. Efficiency by design : A way to meet expert users' needs
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för tillämpad fysik och elektronikSammanfattning : The administration software is a crucial component of any successful company. It is often overlooked, but it plays an essential role in ensuring the smooth operation of the business. It is the backbone of the company's operations, and it must be able to meet the evolving needs of its users. LÄS MER
3. Är betald UGC det nya sättet att göra reklam på?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Is paid UGC the new way to market? Seminar date: 2024-01-11 Authors: Linnea Bengtsson, Sara Melgar, Madeleine Tran Advisor: Clara Gustafsson Key words: Brand attitude, Brand Equity, Trust, UGC, FGC Research questions: How does paid UGC affect customers’ brand attitude in relation to brands within the makeup industry? How does paid UGC affect makeup brands Brand Equity and CBBE? Purpose: The purpose of this study is to investigate how paid UGC affects young adults’ brand attitudes towards makeup brands and how the makeup brands’ Brand Equity is affected by paid UGC. Methodology: This study was constructed through a quantitative method by a survey that was sent out to the authors’ networks and 94 responses were of use. LÄS MER
4. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden
Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismSammanfattning : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. LÄS MER
5. Sustainable Finance: A case study of Swedish Banks' engagement in Sustainable Development Goals
Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and ManagementSammanfattning : Sustainable finance incorporates actions and policies for economic development, social inclusion, and environmental sustainability. The development of the Sustainable Development Goals (SDGs) by the United Nations became a guide for the transformation towards sustainability and social inclusion. LÄS MER
