Sökning: "power as influence"

Visar resultat 1 - 5 av 1848 uppsatser innehållade orden power as influence.

  1. 1. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
    Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

    Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

  2. 2. ATT ANVÄNDA POPULÄRKULTUR SOM ROP PÅ HJÄLP: En kvalitativ studie om hur hiphop-musiken i Sverige används som identitetsskapande och verklighetsskildrande

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Emmanuel Brew; [2024-02-14]
    Nyckelord :Hip-hop; marginalization; stigmatization; Identity; criminality;

    Sammanfattning : Hip-hop music has long been an expressive medium used by individuals from marginalized areas in Sweden to address social issues and shape their identities. Through interviews with Swedish hip-hop artists and analysis of lyrics, this bachelor thesis explores the self-expression of the artists and how they express their views of society. LÄS MER

  3. 3. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
    Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

    Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER

  4. 4. Skriv så du blir mätt : skrivundervisning i mätningarnas tid

    Uppsats för yrkesexamina på grundnivå, Malmö universitet/Institutionen för kultur, språk och medier (KSM)

    Författare :Joel Angmyr; Cecilia Holmberg; [2024]
    Nyckelord :Critical literacy; gymnasiet; mångkulturella klassrum; skrivundervisning; standardiserade prov; teaching to the test;

    Sammanfattning : This literature review asks the following:  How is writing instruction realized in L1-classrooms (in the Swedish upper secondary school or its equivalent globally), considering standardized testing as a background factor? Standardized testing has become established in Sweden as one way to audit the school system and evaluate knowledge levels for the sake of guaranteeing an equitable education. However, standardized testing may influence the way in which classroom instruction is realized by teachers, as observed by Popham (2001). LÄS MER

  5. 5. Insights Into Wind Profile Characteristics in the Arctic Marine Boundary Layer

    Master-uppsats, Uppsala universitet/Luft-, vatten- och landskapslära

    Författare :Charlotte Sophie Gausa; [2024]
    Nyckelord :Arctic; wind profile power law; MOST; boundary layer; low level jets; sea ice; vindprofil; Arktis; gränsskikt; vindenergi; låghöjdsvindar; havsis;

    Sammanfattning : The atmospheric boundary layer in the Arctic is essential for the understanding of climate change and improving regional weather prediction. The aim of this study is to investigate to which degree wind speed profiles retrieved in the Arctic agree with well known wind profile concepts and understand which local impact factors influence the wind speed profile. LÄS MER