Sökning: "questionnaire on advertising"

Visar resultat 1 - 5 av 118 uppsatser innehållade orden questionnaire on advertising.

1. 1. Energikrisen, intet nytt Könsföreställningar och könsroller så som de kommer till uttryck i svenska energisparkampanjen under 1970-talet

   Master-uppsats,

   Författare :Ida Ahlstrand; [2023-11-20]
   Nyckelord :energy-saving; gender roles; image studies; oil crisis; 1970s;

   Sammanfattning : The primary aim of this essay has been twofold. First, to study how gender and gender roles are portrayed in the Swedish energy advertising campaign at the time of the oil crisis, and second, to analyze whether the public’s energy saving, as it can be mapped based on survey responses, shows differences depending on gender. LÄS MER

3. 2. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Huihao Lu; Yating Zheng; [2023]
   Nyckelord :Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Sammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER

4. 3. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Rebecca Haddad; Ida Stigfur Strand; [2023]
   Nyckelord :Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

   Sammanfattning : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. LÄS MER

5. 4. Primings påverkan på uppmärksamhet av reaskyltsfärg : Finns det en skillnad mellan personer som blivit primad och inte vid uppmärksamhetsgivande på reklamskyltsfärger

   Kandidat-uppsats, Karlstads universitet/Institutionen för sociala och psykologiska studier (from 2013)

   Författare :Olivia Axford; [2023]
   Nyckelord :Priming. Reklam. Färgens påverkan. Chi-två test.;

   Sammanfattning : The purpose of the study was to test whether it was possible to prime the participants to think more about the environment and thereby pay more attention to the green advertising signs then the red ones. To fulfill the purpose, the framing of a question that was constructed was: “is there a difference between group “primed” and group “non-primed” in which color they pay more attention to in advertising signs?”. LÄS MER

7. 5. Val av Cookies : - En kvantitativ studie om förekomsten av privacy paradox och bounded rationality vid en användares val av cookies.

   Kandidat-uppsats, Uppsala universitet/Informationssystem; Uppsala universitet/Institutionen för informatik och media

   Författare :Carl Dahlgren; Elias Lundkvist; [2023]
   Nyckelord :Cookies; KAB; The Privacy Paradox; Bounded Rationality; Cookies; KAB; The Privacy Paradox; Bounded Rationality;

   Sammanfattning : Data räknas idag som en av världens värdefullaste resurser. I takt med att internet har blivit mer etablerat och utökat sina användningsområden, har insamlingen av information om dess användare ökat. LÄS MER