Sökning: "social media sports marketing"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden social media sports marketing.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. Sportjournalistik, möt TikTok – Underhållning i kvadrat : En kvantitativ innehållsanalys med nyhetsvärden i centrum

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Filip Lindberg; Pooria Esmailzadeh Anari; [2023]
    Nyckelord :news values; TikTok; social media logic; sports journalism;

    Sammanfattning : Since the birth of social media, journalism has been challenged through an increasing social media popularity. Newsrooms have consequently established a presence in social media of their own. LÄS MER

  4. 3. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andrea Birgersson; Helena Rapaport; [2023]
    Nyckelord :Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

    Sammanfattning : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. LÄS MER

  5. 4. Trendig aktivism : En multimodal kritisk diskursanalys av Balenciagas marknadsföring av kollektionen Winter 22

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Felicia Blom; [2023]
    Nyckelord :Balenciaga; Winter 22; ideology; fashion; politics; luxury brand; climate change; war in Ukraine; celebrities; brand positioning;

    Sammanfattning : Balenciaga was one of the most influential fashion brands of 2022. Due to the attention the brand gets in traditional and social media, and their tendency to address political issues during their fashion shows, I consider it relevant to analyse what the brand communicates ideologically. LÄS MER

  7. 5. Customer engagement in Formula 1 : From an old man’s club to social media behemoth

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Egon Axelsson; Jakob Reinholdsson; [2022]
    Nyckelord :Customer engagement; Customer engagement marketing; Content analysis; Formula 1; Sports marketing; Marketing initiative; Customer engagement characteristics;

    Sammanfattning : Formula 1 is one of the worlds biggest sports, and in the recent years they as a sport has had one of the biggest upswing in the world in their viewership and activity on social media. Instagram has played a big part in this recent success and is the sporting organisations fastest growing social media. LÄS MER