Sökning: "visual appeal"

Visar resultat 11 - 15 av 62 uppsatser innehållade orden visual appeal.

  1. 11. Rädsla som retorisk strategi : En kritisk multimodal analys som jämför WWF och Greenpeace miljökampanjbilder och desseffektivitet

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Linni Börjesson; Jessica Thunman; [2023]
    Nyckelord :Fear appeal; emotional appeal; visuell miljökommunikation; visuell retorik; EPPM; semiotiska resurser; WWF; Greenpeace;

    Sammanfattning : Climate change is one of the greatest challenges of modern times. Environmental organizations do their utmost to inform the public about environmental problems and to invite action to prevent them. To this direction, they run campaigns with posters that combine images and text and evoke emotions in the recipient about these issues. LÄS MER

  3. 12. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Nyckelord :Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Sammanfattning : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. LÄS MER

  4. 13. Designing a Precious Key : A First-Person Creation, Exploration and evaluation-process

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Martin Lindberg; [2022]
    Nyckelord :HCI; Preciousness; first-person research; RFID; NCF; Design;

    Sammanfattning : The purpose of this project is to explore aspects of a design that makes an electronic key feel precious toa user. The goal is to find information that is useful when designing electronic keys and to serve as partof the research in the project Precious Keys. LÄS MER

  5. 14. How to Improve Instagram Reels Engagement? An empirical investigation of content strategies

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Atika Rusy Kuncoro; [2022]
    Nyckelord :Instagram Reels; engagement; digital rhetoric; persuasive; social media; environmental organization; Social Sciences;

    Sammanfattning : Introduced in August 2020, Instagram Reels have been used as a new alternative to elevate popularity by leveraging broader viewers while ignoring the audience's status as followers. This could have a massive contribution for creators in engaging the public by infusing messages through Reels content. LÄS MER

  7. 15. The Sublime as an Aesthetic Experience of Art : The Aesthetic Experience of Mark Rothko's Abstract Paintings

    Master-uppsats, Uppsala universitet/Filosofiska institutionen

    Författare :Vendela Haviland; [2022]
    Nyckelord :Mark Rothko; Aesthetics; Philosophy of Art; Sublime; Kant; Kantian Sublime; Philosophy of Painting; Art and the Sublime; Aesthetic Experience of Art; Abstract Painting; Abstract Expressionism; Philosophy of Abstract Art; Aesthetic Experience of Abstract Art; Mark Rothko; Abstrakt konst; estetisk upplevelse; sublim; Kant;

    Sammanfattning : The following work investigates the nature of the aesthetic experience of the abstract expressionist paintings of Mark Rothko. I suggest that the aesthetic experience in relation to his paintings best is understood in terms of the sublime. LÄS MER