Hur skiljer sig investeringsbeteendet mellan män och kvinnor : en kvantitativ jämförande studie om skillnader i investeringsbeteende mellan män och kvinnor

Sammanfattning: In this paper the authors are trying to understand what separates men from women when they save and invest their money. But also what factors that influence them in their decisions. To investigate how men and women actually act when investing their money the authors construct a survey. The authors also turn to the Swedish banks for information on how they think there customers are behaving. The authors find that men are more risk- taking than women and therefore invest more in products with higher risk, for example shares. The research also shows that women feel they have less knowledge then men when it comes to investments. It also shows that women put more trust in others when they are making investment choices. Specifically they are turning to the banks for advice on how to invest their money. Men seem to trust their own ability more and therefore make their own choices. The authors also show that men and women have different goals in their savings. Many men save their money to live on passive income while women tend to save in order to have a buffer for unexpected events. Thus, the authors find that the individual's willingness to take risk is a factor in how individuals invest their money. But even its own perceived knowledge and goals of saving. Furthermore, the authors show that the correlation between women choosing to invest in safer products with lower yields and their wealth. Because women do not take the same risks as men in their investments, their investments are expected to generate less return then men’s investments.