Omvänd logistik för e-handel inom modeindustrin

Sammanfattning: This bachelor thesis explores the implementation of reverse logistics (OL) as a means to enhance sustainable practices within the e-commerce sector, with a specific focus on clothing e-commerce. The study begins by defining reverse logistics as the process of planning, implementing and controlling the efficient flow of raw materials, in-process inventory, finished goods, and related information from the point of origin to the point of consumption to meet customer requirements. To effectively utilise the reverse logistics companies utilize various strategies to encourage consumers to return their used or unwanted products in hope to reclaim the original value of the item(s). The successful implementation of reverse logistics necessitates a focus on transporting products from point B to point A. Given that most organisations rely on intermodal transport for deliveries, reverse logistics plays a pivotal role in maintaining an efficient supply chain. By conducting a literature review using databases such as Google Scholar, DIVA portal and Scopus this study used previous studies done in the same subject. Previous articles were studied to find the most common factors that hinder an efficient or improved reverse logistic process for clothing and accessories e-commerce companies. The factors that were found to be the most crucial were as following:  Inventory, Handling, Product complexity, Return policy, Transport and distance. Why these findings are of interest is because by implementing strategies that targets the factors it may lead to a more efficient reverse logistics process which in turn will lead to increased customer satisfaction and revenue.