Sökning: "Ömer bozan"

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  1. 1. How does celebrity endorsement affect consumers' perception on brand image and purchase intention?

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Martin Johansson; Ömer Bozan; [2017]
    Nyckelord :;

    Sammanfattning : Having a celebrity endorse a product has in previous research been shown to increase both sales and brand awareness for companies. Celebrity endorsement can also be used by companies as a marketing communication strategy to build brand image. As a result of this, companies pay millions of dollars to have a celebrity endorse their products. LÄS MER