Sökning: "Carl-Fredrik Hugosson"

Hittade 1 uppsats innehållade orden Carl-Fredrik Hugosson.

  1. 1. Online data privacy as a driving factor for customer loyalty : A qualitative study

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Carl-Fredrik Hugosson; Viktor Dahlén; [2021]
    Nyckelord :Customer loyalty; Data; Online data privacy; Privacy focus; Consumer data;

    Sammanfattning : In recent years, there has been an increase in the focus on online data privacy by companies worldwide. Data has become an increasingly valuable resource for companies to use in their marketing efforts. LÄS MER