Sökning: "Caterina NOCERAS MULET"

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  1. 1. Consumer's behavior and trust in E-commerce

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Rachel AMIMEUR; Caterina NOCERAS MULET; [2012]
    Nyckelord :Marketing consumer behavior e-commerce;

    Sammanfattning : Title: Consumer’s behavior and trust in E-commerce. Authors: AMIMEUR Rachel and NOCERAS MULET Caterina Supervisor: LJUNGQUIST Urban Level: Bachelor Thesis in Business and Administration, Marketing Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players… Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase. LÄS MER