Sökning: "Charlotte Isackson"

Hittade 2 uppsatser innehållade orden Charlotte Isackson.

1. 1. Exploring the Roles of Sustainable Branding Strategies: Factors

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Charlotte Isackson; [2017-06-30]
   Nyckelord :;

   Sammanfattning : This study highlights the dialectics between the emotional- and functional attributes of sustainable branding strategies and how these influence the consumption experience of sustainable clothing brands. The qualitative study found that emotional attributes have the most substantial influence on consumers’ consumption experience. LÄS MER

3. 2. Destination Images as Reflections of Consumers' Self-concept - A Qualitative Study

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Charlotte Isackson; Michelle Bok; [2015-02-03]
   Nyckelord :Self-concept; Self-image; Actual self-image; ideal self-image;

   Sammanfattning : .... LÄS MER