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1. 1. Dealer-Customer Interaction in the Tool Steel Industry : a Case Study of SSAB

   Uppsats för yrkesexamina på grundnivå, Ekonomiska institutionen

   Författare :David Blidberg; Henrik Hagberg; [2004]
   Nyckelord :Business and economics; Steel industry; industrial selling; sales process; buying behavior; retail selling.; Ekonomi;

   Sammanfattning : This thesis is a description of the sales process for Toolox, the newest of four products produced by SSAB Oxelösund. Toolox is a tool steel, sold using eleven external dealers throughout Europe. Each dealer carries a wide range of steel grades for different uses. To increase sales volumes SSAB want to have the right support for their dealers. LÄS MER