Sökning: "Elias Lindahl"

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  1. 1. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Jesper Björling; Elias Lindahl; Jonathan Persson; [2022]
    Nyckelord :Micro consulting enterprises; Content marketing; Acquiring customers; Customer identification; MCE’s Content Marketing Model;

    Sammanfattning : Background:  In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. LÄS MER