Sökning: "Erik Linnander"
Hittade 1 uppsats innehållade orden Erik Linnander.
1. A study of brand name and country of production congruity : A consumer study – assessed with the example of a Swedish luxury bed manufacturer
Kandidat-uppsats, Företagsekonomiska institutionenSammanfattning : As companies become ever more globalised, manufacture firms choose to outsource production to lower labour cost countries. However, as studies have shown, such a relocation of production may lead to undesirably decreased quality perceptions by consumers as the brand origin and country of production are de-coupled. LÄS MER
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