Sökning: "Erik Linnander"

Hittade 1 uppsats innehållade orden Erik Linnander.

  1. 1. A study of brand name and country of production congruity : A consumer study – assessed with the example of a Swedish luxury bed manufacturer

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Anna Ericsson; Erik Linnander Obermayer; [2013]
    Nyckelord :Perceived quality; country of origin; country of production; congruity; Swedish;

    Sammanfattning : As companies become ever more globalised, manufacture firms choose to outsource production to lower labour cost countries. However, as studies have shown, such a relocation of production may lead to undesirably decreased quality perceptions by consumers as the brand origin and country of production are de-coupled. LÄS MER