Sökning: "Felix Kellgren"

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  1. 1. The Role of Outdoor & Nature Events in Place Branding : A case study of Destination Jönköping

    Kandidat-uppsats, Jönköping University

    Författare :Ahmad Malaekah; Philip Jidah; Felix Kellgren; [2023]
    Nyckelord :Place Branding; Small Cities; Events; Outdoor Nature; Jönköping;

    Sammanfattning : As place branding becomes more significant to a city, events have become a way to attract visitors nationally and internationally. Large cities are putting on events that can attract millions of people. While the literature has excellent knowledge on events in place branding, the small city is neglected. LÄS MER