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1. 1. Responsivitet i sociala medier : En kvalitativ studie av interaktion på sociala medier kopplat till Suitsupplys kampanj "Toy boys"

   Kandidat-uppsats,

   Författare :Filip Tornakull; [2018]
   Nyckelord :Interaction; social media; provocative marketing; and social positioning;

   Sammanfattning : The purpose with this thesis has been to see how interaction due to a campaign that led to reactions can be a trigger for individuals making comments and responding on social media. To see how interaction on a campaign that brought up reactions between individualsunfamiliar with each other. To see which positions that can be discovered. LÄS MER