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  1. 1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
    Nyckelord :sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

    Sammanfattning : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. LÄS MER