Sökning: "sustainable destination image"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden sustainable destination image.

1. 1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
   Nyckelord :sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

   Sammanfattning : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. LÄS MER

3. 2. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Pahlow Mariele; Cajsa Svensson; [2023]
   Nyckelord :Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

   Sammanfattning : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. LÄS MER

4. 3. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
   Nyckelord :Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

   Sammanfattning : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. LÄS MER

5. 4. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

   Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Shamiso Mahohoma; [2022]
   Nyckelord :Projected destination image; destination identity; destination image formation; rural destinations;

   Sammanfattning : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). LÄS MER

7. 5. The Pillars of Sustainable Cultural Tourism and Entrepreneurship : The case of Gotland as a Cultural Destination

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Aida Sarai Alonso Guerrero; [2021]
   Nyckelord :culture; cultural heritage; cultural tourism; creative tourism; entrepreneurship; sustainable entrepreneurship; cultural entrepreneurship; culture creation; culture conservation; Gotland; Region Gotland; cultural destination;

   Sammanfattning : The Swedish Island of Gotland is well-known for being prosperous in cultural  and natural values, as well as for its attractiveness as a touristic destination that draws local and international visitors to its myriad of cultural activities, offerings and establishments. For those reasons, Region Gotland has created comprehensive plans aimed at achieving goals related to exalting the image of the island as place for sustainable tourism and the promotion of culture. LÄS MER