Sökning: "Isra Hallak"

Hittade 1 uppsats innehållade orden Isra Hallak.

  1. 1. Sociala mediers påverkan på köpbeslut bland konsumenter i åldern 40-60 år

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Andy Garcia; Isra Hallak; [2023]
    Nyckelord :Purchase decision process; electronic word of mouth; social media; generation X; Köpbeslutprocessen; elektronisk word of mouth; sociala medier; generation X;

    Sammanfattning : Purpose: The purpose of the study is to gain a deeper understanding of how Generation X perceive that their purchase decisions are influenced by their use of social media. Method: The study is based on a qualitative research strategy. A semi structured interview was applied. LÄS MER