Sökning: "Izabell Jissbom"

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  1. 1. Never Mind(set) the Number: A study on numerical construal in the mind of a consumer

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Izabell Jissbom; Matilda Björklund; [2018]
    Nyckelord :Construal Level Theory; Numerical Cognition; Product Performance; Brand Liking; Mindset;

    Sammanfattning : Companies are constantly competing to breach out with their marketing communication to reach customers' attention. The landscape is a highly competitive one and to disrupt it various tactical strategies need to be utilized. Such strategies include various practices of new product announcements, e.g. LÄS MER