Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Corporate social responsibility in Brand equity : A study on how CSR can increase local franchised fast food restaurants brand equity.

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mattsson Frans; Swedenborg Jesper; [2015]
   Nyckelord :Corporate social responsibility; Fast food restaurants; Franchise; Brand;

   Sammanfattning : Introduction: Research claims that it is hard to divide the responsibility for the local community between the franchisee and the franchisor because of the franchisee does not have clear understanding to what degree they should be committed to local CSR. This research will study the importance of philanthropic CSR activities on local level and see if these activities can be used to strengthen fast food companies’ brand equity. LÄS MER

3. 2. Öckerö and the Northern Archipelago: From Fishing Industry to Tourism Industry

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Jesper Swedenborg; David Sami; [2013-09-27]
   Nyckelord :Tourist destination; City marketing; Place marketing; Öckerö Skärgård; Tourism;

   Sammanfattning : .... LÄS MER