Sökning: "Brand"

Visar resultat 1 - 5 av 4688 uppsatser innehållade ordet Brand.

  1. 1. En attraktiv arbetsgivare - Att stärka sitt arbetsgivarvarumärke i offentliga organisationer

    Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

    Författare :Ajdin Mehanovic; Marcus Nilsson; [2020-09-03]
    Nyckelord :Employer Branding; Organization; Change Work; Employer Brand; Attractive Employer; Public Organization;

    Sammanfattning : Background and problems: In this study, we want to investigate how a larger publicorganization deals with strengthening its employer brand while also wanting to be an attractiveemployer. The study wants to illustrate how several different factors in a public organizationcan influence how employees feel, but also how the organization performs certain measures tosuccessfully attract employees to a reorganization. LÄS MER

  2. 2. Hur bilden av "Föräldraskap" kan skapas genom brand experience design

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lisa Lindberg; Caroline Kanold; [2020-06-29]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  3. 3. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Junru Li; Maria Cristina Mincic; [2020-06-25]
    Nyckelord :co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

    Sammanfattning : MSc Marketing and Consumption.... LÄS MER

  4. 4. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Nyckelord :Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Albin Läckberg; Timothy Larsson; [2020-06-23]
    Nyckelord :Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER