Sökning: "Brand"

Visar resultat 1 - 5 av 4039 uppsatser innehållade ordet Brand.

  1. 1. Transfer of organizational practices in an MNC - A case study at SKF

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Adam Larsson; Erik Lingegård; [2019-08-08]
    Nyckelord :Knowledge transfer; Practice transfer; Brand protection; MNC; Headquarter; subsidiary;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  2. 2. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
    Nyckelord :Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  3. 3. Finding the right influencer – An exploratory study within the beauty industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elias Davidsson; Danial Ahmad; [2019-07-04]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Brodin; Anna Forkman; [2019-07-03]
    Nyckelord :Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Källström; [2019-07-03]
    Nyckelord :Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER