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1. 1. The Business Analysis Process of New Product Development : - a study of small and medium size enterprises

   Magister-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Luis Barrios; Jonas Kenntoft; [2008]
   Nyckelord :New Product Development; Business analysis;

   Sammanfattning : The world is a very competitive place, every day companies from all over the globe try to be on the edge of their fields in order to keep a good distance from competitors. They have found in the new product development process or NPD the leverage they needed to build up that differentiation required to get ahead over competitors. LÄS MER