Sökning: "BRING"

Visar resultat 1 - 5 av 4075 uppsatser innehållade ordet BRING.

  1. 1. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Längvik; Emma Wallander; [2021-07-09]
    Nyckelord :Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Sammanfattning : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. LÄS MER

  2. 2. From Product to Service – The Customer Value of Servitization - A study examining the potential customer value of servitization of the indoor climate

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Constance Ekström Skeppstedt; Clara-Beatha Björck; [2021-07-07]
    Nyckelord :Servitization; Product-Service Systems; Indoor Air Quality; Indoor Climate; HVAC-R Industry; Customer Value; Property Owners;

    Sammanfattning : In an environment that constantly changes and with increasing competition, firms struggle to staycompetitive. To be able to compete, firms have to differentiate. One way to do so is throughservitization. By offering customers services instead of products, firms can improve their offeringto customers by increased customization. LÄS MER

  3. 3. Digital adoption in Entrepreneurship Education in the time of Covid-19 - The impacts and lessons to learn and apply for post-Covid-19. A Mutiple Case Study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Lam; [2021-07-06]
    Nyckelord :Entrepreneurship education EE ; Cognitive Load Theory CLT ; ‘OHWI framework;

    Sammanfattning : Digital adoption has already been a discussion topic among academia for years, but the education industry was still reluctant to try embracing digital to deliver lectures or organize classes, until the disruption caused by Covid-19; the pandemic has undeniably affected a lot of fields, including Entrepreneurship education (EE). For the first time in the academy's history, adopting digital solutions to transit to emergency remote teaching was set up. LÄS MER

  4. 4. Venture Capital flows to fintech innovators in Africa: How governmental policy and actions affect the ecosystem and capital sources

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Giove Lee; Franklin Amabo; [2021-07-06]
    Nyckelord :Venture Capital; Fintech; Africa; Sub-Saharan Africa; Strategy; Fintech Entrepreneurship; Startup Capital; Funding; Investment; Policy; Economic Development;

    Sammanfattning : This master’s thesis explores aspects of the current state of fintech and venture capital withinAfrica as an emerging market, bringing to light the policies and actions of the differentgovernments that contribute to stimulate the market. The study looks at policies and actions thatdirectly relate to fintech and those that relate to venture capital and brings out the connectionbetween both. LÄS MER

  5. 5. Repatriate embeddedness: The experience of Swedish repatriates A qualitative study on the interconnectedness between the repatriate experience and organizational commitment.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ebba Ernström; Ida Eriksson; [2021-06-28]
    Nyckelord :Expatriate assignment; Expatriation; International assignment; Job embeddedness; Organizational commitment; Repatriate experience; Repatriation;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER