Sökning: "major"

Visar resultat 1 - 5 av 13400 uppsatser innehållade ordet major.

  1. 1. TOWARDS SUSTAINABLE ROAD TRANSPORT - Key factors on consumers’ willingness to adopt electric vehicles in Sweden

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Gökay Cinar; [2021-07-14]
    Nyckelord :Sustainable Road Transport; Electric Vehicle; Sweden; Rational Choice Theory; Multi-level Perspective Framework;

    Sammanfattning : This study aims to explore and understand key factors that influence consumers’ willingness to adopt electric vehicles in Sweden. As the world is facing the climate change reality, many initiatives are taking place in various sectors in different countries to tackle climate change. LÄS MER

  2. 2. Stock market response to unsustainable conduct within listed companies

    Kandidat-uppsats,

    Författare :Preet Kawal Kaur; Claudia Koozi; [2021-07-13]
    Nyckelord :Corporate scandal; Social scandal; Unethical act; Environmental scandal; Stock price; Investing Reaction; CSR; Behavioral Finance; Sustainability;

    Sammanfattning : News spreads quickly in our rapidly innovative world, which has implications for companies when scandals are exposed to the public. In this report, we explore whether there is a connection between unethical actions and the reaction and publication of those acts in terms of environmental and social issues. LÄS MER

  3. 3. Arbetskraft från tredje land: Effekter på den svenska arbetsmarknaden

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Emma Hansson; Hannah Stutzinsky; [2021-07-13]
    Nyckelord :Arbetskraftsinvandring; Arbetslöshet; Arbetstillstånd; BRP; OLS med fixed effect;

    Sammanfattning : Non-European labour migration has become a regularly discussed political issue, portrayed variously as a threat or a benefit for the domestic labour market. Since 2008, Sweden has had the most liberal labour migration policy within the OECD. LÄS MER

  4. 4. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Längvik; Emma Wallander; [2021-07-09]
    Nyckelord :Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Sammanfattning : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. LÄS MER

  5. 5. SCALING UP SMART CITY LOGISTICS PROJECTS: The Case of the SMOOTh project

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Eleonora Sista; [2021-07-09]
    Nyckelord :Smart Logistics; Smart City Project; Pilot Project; Scale Up; Key Factors;

    Sammanfattning : A large number of smart city logistics projects fail to scale up, remaining a local experimental exercise. Lack of scalability is, in fact, commonly recognized as a major problem. This study aims to determine the key success factors related to the scalability of smart city logistics projects. LÄS MER