Sökning: "Joseph Christensen"
Hittade 2 uppsatser innehållade orden Joseph Christensen.
1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER
2. Ömsesidighet som skapande av inflytande i EU? : En idéanalytisk fallstudie om småstaters inflytande över beslutsprocessen i GUSP
Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)Sammanfattning : This thesis studies the impact of small states in the Common Foreign and Security Policy (CFSP) in EU. The organisation of EU contains an interdependent power relationship between all countries. The aim of this study is to examine how this interdependence affect the influence of small states. Two theoretical framework are used. LÄS MER
