Sökning: "Julie Melchior Eide"

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  1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER