Sökning: "thesis in brand strategic management"

Visar resultat 1 - 5 av 58 uppsatser innehållade orden thesis in brand strategic management.

  1. 1. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Victoria Friman; Karin Forslund; [2022]
    Nyckelord :Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

    Sammanfattning : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. LÄS MER

  2. 2. Examination of Strategic Management Accounting Techniques among SMEs (Perception of the Usefulness, Adoption, and Outcomes) : A multiple Case Study of SMEs in the Food Processing Industry in Nigeria

    Master-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Muhammad Naveed Akhtar; Kayode Olumide Eniodunmo; [2021]
    Nyckelord :Strategic Management Accounting Techniques; Small and Medium Scale Enterprises; Food Processing Industry of Nigeria;

    Sammanfattning : Purpose: This thesis examines the perception of the usefulness of SMAT, its adoption, and expected outcomes among SMEs in the food processing industry of Nigeria. Research Questions: Three research questions have been addressed in this thesis; (1)What is the perception of the usefulness of SMAT among SMEs in the food processing industry in Nigeria? (2) What leads to SMEs adoption of SMAT (antecedents) among SMEs in the food processing industry in Nigeria? and (3) What outcomes (consequences) are believed to result from using SMAT among SMEs in the food processing industry in Nigeria?  Methodology: Qualitative studies are employed to handle empirical data gathering by semi structural interviews from four SMEs in the food processing industry in Nigeria. LÄS MER

  3. 3. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olle Stenbäck; Albin Waldeck; [2021]
    Nyckelord :FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. LÄS MER

  4. 4. Strategic Proposals for Sustainable Supply Chains in the Fast Fashion Industry : Exploring ways to incorporate concepts and methods to confront the damaging effects of the industry

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Adil Abdulgadir; Imad Abdulgadir; [2020]
    Nyckelord :Fast Fashion; Supply Chain; Sustainability; Sustainable Fashion; Slow Fashion; Supply Chain Management; Snabbmode; Försörjningskedja; Hållbarhet; Hållbar mode; Långsam mode; Ledning av försörjningskedja;

    Sammanfattning : Accounted as the second largest cause of pollution, the fashion industry is only behind the petroleum industry worldwide. In recent decades, the supply chains of retail companies have become international with the growth of a global economy. LÄS MER

  5. 5. Self transportation of goods for consumers from a retail store: A Pilot study

    Master-uppsats, Lunds universitet/Förpackningslogistik

    Författare :Shebin Thomas; [2020]
    Nyckelord :Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

    Sammanfattning : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. LÄS MER