Sökning: "marketing communication"

Visar resultat 1 - 5 av 1563 uppsatser innehållade orden marketing communication.

  1. 1. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emma Jansson; Udani Pettersson; [2020-07-02]
    Nyckelord :Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Video Consumption Online - The relationship between the sender and receiver of video clips

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Nyckelord :Video consumption; video clips; emotions; video content; viral videos; brands;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Nyckelord :Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Nyckelord :Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Hafström; Antonella Shahin; [2020-06-23]
    Nyckelord :Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER