Sökning: "marketing communication"

Visar resultat 1 - 5 av 1441 uppsatser innehållade orden marketing communication.

  1. 1. Hållbar och attraktiv? - En kvalitativ studie om hållbarhet i platsannonser

    Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

    Författare :Gabriella Johansson; Amanda Törn; [2019-09-03]
    Nyckelord :Employer branding; Sustainability; CSR; Recruitment;

    Sammanfattning : This study examines how five of the largest, swedish companies work with corporate socialresponsibility (CSR) and sustainability. The current study investigates how the companiespresent their work with sustainability in their annual sustainability reports. LÄS MER

  2. 2. Finding the right influencer – An exploratory study within the beauty industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elias Davidsson; Danial Ahmad; [2019-07-04]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. The consequences of screwing up - How components of your brand equity are affected by a corporate scandal

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Henrik Dahlberg; Martin Trosell; [2019-07-03]
    Nyckelord :Scandals; Gender; CSR; CSiR; Brand equity; Emotions;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Pauline Ojala; Lea Walbrodt; [2019-07-03]
    Nyckelord :Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Nyckelord :SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER