Sökning: "internal corporate rebranding"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden internal corporate rebranding.

  1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

  3. 2. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
    Nyckelord :Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

    Sammanfattning : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. LÄS MER

  4. 3. Herre på täppan! : Företagets möjlighet att bibehålla kontroll av extern kommunikation på sociala digitala plattformar vid en corporate rebranding

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Jens Dang; Samuel Boding; [2020]
    Nyckelord :Communication; Corporate Rebranding; Social Digital Platforms; Digitala Environment; Brand; Kommunikation; corporate rebranding; sociala digitala plattformar; digitala miljöer; varumärke;

    Sammanfattning : Purpose: The purpose of this research is to contribute to a better understanding of the company's ability to communicate the message of a Corporate Rebranding. This is by examining the strategic implications that influence the control of communication on Social Digital Platforms during the implementation of a corporate rebranding. LÄS MER

  5. 4. Rebranding med företagsarvet i beaktning : en balansgång mellan tradition och innovation

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sara Nyberg; John Örngård; Max Hedlund; [2019]
    Nyckelord :Rebranding; brand heritage; brand identity; tradition; innovation; Rebranding; brand heritage; varumärkesidentitet; tradition; innovation;

    Sammanfattning : I den allt mer föränderliga modeindustrin blir det vanligare att företag väljer att rebranda sig för att upprätthålla relevans på marknaden. Rebranding kan innebära allt från subtila visuella förändringar till mer omfattande processer som att ändra en hel företagsstrategi. LÄS MER

  7. 5. Förändring är det enda tecknet på att man lever : Hur företag lyckas med en omprofilering

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Sofia Lidgren; Karin Norberg; [2016]
    Nyckelord :Rebranding; Internal marketing; Internal communication; Image; Identity; Corporate communication; Omprofilering; Intern marknadsföring; intern kommunikation; image; identitet; företagskommunikation;

    Sammanfattning : Purpose: The purpose of this thesis is to identify internal marketing strategies that are contributing to an externally success of a rebranding process. The study hopes to answer what strategies are important during this process and give companies, trying to rebrand, tools to work with. LÄS MER