Sökning: "Internal marketing"

Visar resultat 1 - 5 av 413 uppsatser innehållade orden Internal marketing.

  1. 1. From harvest to end consumer: Consequence of the behaviour of "Generation Y " regarding food waste on the supply chain of fresh fruits and vegetables

    Master-uppsats, Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Författare :Lena Nabernik; Mustafa Ahmed Khan; [2020]
    Nyckelord :food supply chain; fruits and vegetables; food waste; sustainability; generation y;

    Sammanfattning : Food waste is a major issue from various perspectives. During the process from harvest to the end consumer, almost one-third of food produced is wasted. It is not just the wasted food during the process that is concerning, there are issues in sustainability related to food waste that need to be considered. LÄS MER

  2. 2. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Maiful Begum; Dang Hong Thai; [2020]
    Nyckelord :SME; IT sector; Growth; Growth Stages; Resources;

    Sammanfattning : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. LÄS MER

  3. 3. (Could you please) send me the report, now(?)! : The impact of managerial communication styles on employee engagement on ISM

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Nadine Bengtsson; Alexander Jost Auf Der Stroth; Philip Victor; [2020]
    Nyckelord :Internal marketing; Internal communication; Managerial communication styles; Internal social media; ISM; Employee engagement;

    Sammanfattning : Background Employee turnover is increasing and in order for companies to retain their workforce, internal marketing (IM) needs to be applied. With internal communication (IC) being seen as the key to implementing employee oriented strategies and activities to motivate employees and coordinate cross-functional efforts within IM, internal social media (ISM), as known for fostering communication among employees, needs to be investigated regarding its influence on employee engagement. LÄS MER

  4. 4. Klimatfasta: Att avstå för skapelsens skull : En fallstudie av Equmeniakyrkans miljökampanj Klimatfastan

    Kandidat-uppsats, Jönköping University/HLK, Globala studier; Jönköping University/HLK, Globala studier

    Författare :Elin Isaksson; Petronella Grune; [2020]
    Nyckelord :Spiritual Resources; Resource Mobilisation Theory; RMT; Community Based Social Marketing; CBSM; Pro-Environmental Behaviour; PEB; ReligiousEcology; Case study; Christianity; Environment; Church; Andliga resurser; Resursmobiliseringsteorin; Community Based Social Marketing; Miljömedvetenhet; Religiös Ekologi; Fallstudie; Kristendom; Miljö; Kyrka;

    Sammanfattning : Denna studie är en fallstudie av Equmeniakyrkans kampanj Klimatfastan, där de under 40 dagar uppmanade medarbetare och medlemmar att se över sitt klimatavtryck och göra beteendeförändringar utifrån detta. Tidigare forskning visar att religiösa miljöaktioner skiljer sig från sekulära miljöaktioner gällande metoder, fokus och budskap. LÄS MER

  5. 5. Den feministiska rakhyveln : En kvalitativ studie av marknadsfeministiska tendenser i Estrids kommunikation

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation; Uppsala universitet/Medier och kommunikation

    Författare :Amanda Burlin; Petra Karlsson; [2020]
    Nyckelord :commodity feminism; critical theory; focus group interviews; marknadsfeminism; Rosalind Gill; kritisk teori; fokusgruppsintervju;

    Sammanfattning : The use of feminist messages in marketing is not a new phenomenon. However, there has been an increase in using this as a strategy in later years. Estrid is a Swedish company that sells a razor subscription service with an entire marketing strategy based on using feminist messages. LÄS MER