Sökning: "innovation"

Visar resultat 1 - 5 av 7006 uppsatser innehållade ordet innovation.

  1. 1. To innovate or not - that is the question A study investigating how the number of patents applications has been affected by the EU ETS

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alma Hemberg; [2021-08-23]
    Nyckelord :aviation; business enterprise investments; cement; difference-in-differences; emissions; environmental regulation; EPO; Espacenet; the EU ETS; GDP growth; gross domestic investments; innovation; IPC; manufacturing of iron and steel; OECD; patent applications; patents; Porter Hypothesis; R D;

    Sammanfattning : MSc in Economics.... LÄS MER

  2. 2. UNATTENDED DISTORTION - A study on how EU higher education objectives can appear distorted by level-, actor- and issue-dimensions of governance in Business and Economics bachelor’s programs at Swedish University Colleges

    Magister-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Carl-Fredrik Miles; [2021-08-12]
    Nyckelord :;

    Sammanfattning : The EU agenda for the whole education area is denounced vital for the economic and social growth of the Union. As such it infers involvement of other policy areas such as research and innovation, foreign policy, or migration for example. LÄS MER

  3. 3. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Längvik; Emma Wallander; [2021-07-09]
    Nyckelord :Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Sammanfattning : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. LÄS MER

  4. 4. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Nyckelord :business value; value creation; customer data; connected services; vehicle connectivity;

    Sammanfattning : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. LÄS MER

  5. 5. Barriers to Employee Involvement in Incremental Innovation at the Swedish Public Healthcare Organizations

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Erik Knutsson; Isak Lurie; [2021-07-09]
    Nyckelord :Swedish regions; Public Healthcare; Incremental innovation; Employee Empowerment; Bottom-up innovation; Diffusion of innovation;

    Sammanfattning : Background and purpose: As public organizations are politically governed, the organizationshave traditionally been managed from a top-down perspective. Since knowledge intensiveorganizations have realized employees are the greatest assets, greater emphasis has been devotedtowards increased employee empowerment and their ability to contribute to the development oforganizations. LÄS MER